Mono Delivery

Role: Digital Growth & Creative Lead

Timeframe: 2 years

MONO is a Zürich-based brand crafting fresh, additive-free smoothies, cold-pressed juices, and shots from ripe fruits and vegetables. In 2019, the goal was clear: our target audience was active on Instagram but not engaging with the brand. We needed to build a real community — one that would translate into local partnerships, commercial orders, and individual online sales. No paid ads. No monetary compensation for collaborators. Just strategy, storytelling, and the right connections.

Strategy

1. Community-first collaboration campaign
By intersecting brand persona guidelines with strategic local outreach, I established collaborations with over 30 local businesses and ambassadors — building a network that spread the word about MONO authentically across Zürich.

2. Content & art direction
Led all art direction, filming, and photography — creating content that centred on engaging contests and shared posts, spotlighting both MONO and our collaborators' products and services.

3. Data-driven iteration
Tracked performance consistently throughout the campaign, using reporting to refine content strategy, timing, and partnership focus.

Outcome (2019)

39,203 accounts reached
52,703 impressions
31,893 accounts engaged
4,390+ new followers
12 additional partner retail locations secured
Wholesale orders up 18%
Customer orders up 16%

Featured collaborations: Calida, Soeder, Taucherli, Luviyo, Tiny Factory, Karen Fleischmann, Open Ride, Brandy Butler, Annina Mutter, Umami, TooGoodToGo