1. Integrated communications across 6 brands
Developed and led a full communications strategy spanning Google Ads, social ads, guerrilla marketing, and organic content — ensuring both a unified group approach and distinct brand voices for each concept. Every decision was underpinned by multi-channel data analysis, customer journey mapping, and continuous performance reporting.

​

2. Digital infrastructure — built from scratch
Designed, built, and maintained multiple websites across all RadîZH projects, handling everything from information architecture and visual design through to technical SEO, UX testing, and iterative improvements. Led Google Ads end-to-end including conversion tracking, and built out the mailing list strategy across the portfolio.

​

3. Story-driven content
Created high-quality content across video, photography, and copy — crafting narratives that brought each brand to life rather than conventional marketing output. Secured influencer and creator collaborations to extend reach beyond owned channels. Content resonated so deeply it was recognised internally as an accurate reflection of the company's values by leadership.

​

4. Creative & design
Creative work spanned digital and physical touchpoints — web design, branded product design, signage, and physical environments. Designed the main signage at Courtside Belvoir and led the interior design of two rental suites at Kultur Lokal am Rank, which achieved full occupancy and top guest ratings.

​

5. Events
Conceptualised and led events from the ground up — managing logistics, music booking, sponsorships, collaborations, and end-to-end storytelling.

​

Outcome

• Rechberg 1837: +20% bookings Jan–Jun 2026 via website & Google Ads

• Rechberg 1837: mailing list rebuilt from 82% bounce → 60% open rate

• Rechberg 1837: +10% lunchtime reservations from flyer campaign

• Kultur Lokal am Rank suites: full occupancy, top guest ratings

• Average 13% overall social growth across portfolio

• 5.2x Google Ads ROAS across campaigns