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Rechberg 1837
Strategy · Events · Web · Digital Marketing
Rechberg 1837 is an established restaurant in Zürich’s Old Town with a distinctive approach to local food and Swiss wine.
Meld designed and built its digital presence from the ground up — from website, UX and SEO to Google Ads, email, campaigns and ongoing communications.
Connecting these channels with measurable booking journeys helped increase website reservations by 20% from January to June 2026.
GOOGLE ADS
STRATEGY - SETUP - CAMPAIGN MANAGEMENT - OPTIMISATION
Targeted Google Ads campaigns put Rechberg 1837 in front of people actively searching for a special restaurant in Zurich — reaching potential guests at exactly the right moment.
More guests.
More relevance.
At the right time.
Website Visitors
+42%
Reservations
+21%
Cost per booking
-28%
WEBSITE DESIGN & CREATION
A Website built to evolve. Designed around the guests.
From concept and UX to design, build and SEO, I created Rechberg 1837’s website as a living digital extension of the restaurant. With more than 100 visits a day, I continuously optimise the experience through usability and behavioural testing, while keeping content, events and booking journeys current and easy to navigate.
STRATEGY · UX · DESIGN · DEVELOPMENT · SEO · OPTIMISATION
Events
Sometimes the best way to bring people through the door is to create a reason to gather. I develop event concepts that connect a brand with its community — from the initial idea and experience design to the visual identity, communication and promotion.
CONCEPT · EXPERIENCE DESIGN · BRANDING · COMMUNICATION · PROMOTION
SOCIAL MEDIA
CONTENT · PHOTOGRAPHY · VIDEO · REELS · STORYTELLING
Contributing to Rechberg’s ongoing social presence through photography, video, Reels and storytelling — capturing the food, people and moments that give the restaurant its character.
Proud of who we are. Sharing the moments.
Monthly average profile visits
228
Reservationen button clicks /month
48
Average views /month
6.3k
EMAIL MARKETING
17,000+ People
From inbox to dining room.
Managing a mailing list of more than 17,000 contacts, I plan, create and send weekly campaigns — continuously refining segmentation, content and list quality to build stronger engagement over time.
STRATEGY · CAMPAIGNS · COPY · SEGMENTATION · OPTIMISATION
PRINT & PHYSICAL
An invitation.
In Print.
I design print and physical touchpoints that bring Rechberg into the neighbourhood and the restaurant itself — from flyers and promotions to posters and on-site materials. Each piece carries the same visual language and personality across the guest experience.
CONCEPT · DESIGN · COPY · PRINT · PRODUCTION
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