Restaurant Rechberg 1837
Role: Head of Communications & Customer Experience @ RadîZh
Tasks for Rechberg: Website Creation, Updates, Google Ads Creation and Updates, Flyer Design,
Rechberg 1837 is a historic Zürich restaurant with a strong identity — but without the digital infrastructure to match. The goal: build a full communications ecosystem from scratch and drive consistent reservations.
Strategy
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Website creation & SEO
Designed and built the full website from concept through to launch — information architecture, visual design, technical implementation, and full SEO optimisation including keyword research and on-page structure. By tracking site traffic and iterating continuously, website reservations increased by 20% from January to June 2026.
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Google Ads
Set up and managed end-to-end Google Ads campaigns, including conversion tracking and continuous performance optimisation to drive reservations. Integrated Aleno to track exact booking conversions — no more guessing.
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Mailing list
Built the mailing list strategy from the ground up — setup, copywriting, content strategy, distribution, and analysis. Took an 18k contact list with an 82% bounce rate and rebuilt it into a clean 14k list with a 60% open rate.
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Flyer & print design
Designed seasonal and campaign-driven print materials, including the Nachbarschafts-Special neighbourhood voucher campaign. Lunchtime reservations increased by 10% from March to June.
